INFORMATION V.S ENTERTAINMENT

   The binary models lecture was something that was really interesting to me just because I never knew the back story if you will, of all of these models. I think the one that I found most interesting was the Elitist-Populist because the information that we got was so true. Elitist is all about "access to the world" there is no pretense about whether or not it has to do with celebrities or gossip, it is almost always information based. Populist is what really interested me because this generation is always on the latest trends, always has the newest technology, and always knows which Kardashian got divorced. As the lecture proceeded I realized that Mr. Miller was making a bad connotation to the Populist side of the binary model like it's the wrong way to run a business. Populist ties into demassification, it is almost like a niche, it reaches a certain age group (but of course being the generation we are it is significantly larger)that entertains their minds and gives them what THEY want and what THEY want to hear, that is their entertainment, much like news stories about the Middle East are to adults for example. It is all about perspective and what each individual finds interesting.

    But really there is this process that is apart of each model but it differs with each one and that's really cool to know the process of how things are put out into this world.

         I never really understood the concept of Horizontal and Vertical Monopoly other than Horizontal is illegal and Vertical is legal and that there is this really long process of a recording studio to the distributers.

    This is my favorite lecture that we've done thus far because it talked about niches and that's kind of like a fad and that's how a relate Demassification to those ideas of small groups being able to enjoy their certain likeness. There are things that will eventually pass as we evolve as a generation but it was still part of our time.
           Although this is something that I found interesting I wish we could've spent more time on these models because I think that there were some things that have another side; things that were unspoken and things that I think as a class, never got in depth to. An example of that would be conglomeration. I personally don't think it's fair for companies to buy out other companies, it's almost like an insult to smaller companies and businesses who work extremely hard to be where they are today and make themselves known to their nation. But is there a rule stating that a larger company can't by out a smaller company if they are financially stable or there isn't any particular reason to close it down? So many questions that don't have answers!